Plastic pollution has a major impact on our marine life. Your job is to create a fictitious, non-profit foundation that raises awareness around this.
Research existing brands and websites of other non-profit foundations that are environmentally focussed (keep their website addresses stored somewhere as they will need to be referred to when designing your website).
Include the following:
- Foundation name
- Byline
- Business concept
- Profile (one paragraph on how they appear)
- Vision
- Audience.
Foundation name: SEARO – Sea Rescue Organization.
Byline: SEARO strives for zero plastic in the ocean
Business concept: SEARO Is a non-profit organization that wants to raise awareness around the major impact plastic pollution has on our marine life. They want to educate and inspire younger adults to help reach the goal of zero plastic in the ocean.
Profile: They have a serious and informative profile. Their style is clean and modern, but they also want to attract a younger audience and want it to be more fun and easier, not only heavy reading when visiting their page. The message should come across in clear manner and attract people with the visual. They want a color palette that fit their brand.
Vision: SEARO’s vision is to get as many people as possible involved and inform about the urgency about saving our marine life and also learn others on how we can do that.
Audience: Their audience is mainly young adults (age 18-35). Activists and people who are interested in environmental issues and also interested in discussion and be the next generation to save our planet.
cathrinenilsen.com 