For this task, you need to create a website strategy document for your fictitious client in CA01.
Company overview:
- Who are they and what do they do?
- What are their products and/or services?
- How big are they?
- Who is their target audience?
Strategic:
- What led to the decision to create their website?
- Who are their competitors and/or benchmark brands?
- What are they hoping to achieve with the website?
Technical Details:
- What is the domain name? (This can be a mock domain name because you can decide where and how you would like to host it for your CA.)
- What is the scope of the site that was decided upon?
- What social media links should be included?
Design:
- Do they have a particular design style in mind?
- Are there any sites that they prefer in terms of design?
- Do they have any preferences in terms of colour, font, imagery etc.?
Budget and timeline: (You can ignore the budget for the CA but it will be very necessary for an actual client.)
- Do they have an estimated time that they would like their site to be live? (Here, you can include the timeline from the CA.)
- Create a draft project timeline that outlines the progressive deadlines of all the various phases of the project up until the go-live date.
Here is the Website strategy document:
cathrinenilsen.com 