Create some names for ice cream. The brand has a range of different flavours, but the unique aspect it should communicate is that it’s the coldest ice cream in existence.
Now come up with five name options for this product (you shouldn’t spend more than a few minutes on each name) using inspiration from:
- Latin
- Colours
- Metaphors
- Science
- Myths
Latin: Gelu Siccum (It means Dry ice in Latin. Dry ice is extremely cold!
Colours: Ice gold (a little word play with ice cold and gold is the colour reference)
Metaphors: Snowball («cold as a snowball»)
Science: Frozen Rainbow (rainbow is a science experiment)
Myths: Clear ice (Why is clear ice better? – myth)
cathrinenilsen.com 