Task 3.2 Clarify the strategy 

• Write, in detail, the following about your client from the previous lesson task (a personal survey):
  • Attributes
  • Vision and mission
  • Key products or services – list these in detail
  • Key competitors – list three
  • Competitive advantage
  • Key stakeholders
  • Value proposition
  • Target market

If you feel that you did not collect enough information in your first interview, set up another interview to gather more info.

• Gather your findings and analyse the one or two interviews you’ve done. Then type up your results and create a brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. (This step is just about creating a brief – you do not have to develop the brand yet.)