Design the identity
From the research and strategy done in the previous lesson tasks, now use this person’s name to create a logo for them. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions (such as type-only), so be creative! It is important to treat this as a professional logo for a real client.
Publish the research findings from your survey, as well as a rationale for your logo (a document in which you explain and interpret your ideas). Also hand in the three options of the logos as PDFs and tell us which one is your favourite and which one your client preferred.
Create touchpoints
For this lesson task, you do not need to create the touchpoints; only write a list of touchpoints you would recommend to the client for brand development.
Manage the assets
Write how you would suggest that the client nurture and grow the brand through the touchpoints you suggested.
Findings from the survey and a rationale for the logo:
Three logo’s:
Example of use for the logo that was me and my clients favorite:
Touchpoints:
Social media, business card, discs, T-shirts and on other elements they use when they play on the field.
Assets:
On social media, they can connect and reach out to people who are interested or want to get interested in disc golf. On the field/court they can hand out business cards to other people and use their T-shirts and other elements to promote their brand for free on the field.
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