Task 1.1 Planning a fashion shoot

Question 1

Written assignment

In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.

What are the stylist’s duties?

List your duties as photographer

What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?

Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.

Question 2

Practical assignment

Plan a Snow White themed fashion shoot

Create a mood board for hair, make-up and fashion

Create a storyboard

Create a shot list

Create a timeline for the shoot day

Question 3

Optional practical assignment

If you have the resources, find a friend or family member who will fit the theme and a friend who is willing to do the model’s make-up and hair. Scout out a location and execute your shoot. It doesn’t have to be as detailed as we discussed above, it is just a way for you to get a feel of what a fashion shoot will be like. Publish your pictures with your assignment.

Q1:

The procedure of planning a photoshoot:

I would find the concept for the photoshoot. This will establish all choices when it comes to styling, location etc.
Next I would create a moodboard, to get the visual idea of the concept.
Create a storyboard which you can share with the team, so that everyone can see the plan for the shoot.
Find a location.
Make a shot list, so that I can organize the shoot day and keep track of important details.
Find the correct model for the shoot.
Find a stylist and hair-and makeup stylist.
Lastly I would prepare for the shoot, give everyone the information they need and have the time schedule ready.

The stylist’s duties:

To be in charge of the costumes and props.
Be apart of the process from start.
Be sure that all the costumes arrive at the shoot on time and that everything fits.

The photographer’s duties:

Plan the photoshoot beforehand.
Book every participants, location and have equipment ready.
Schedule the whole day, keep everyone informed and prepare everything beforehand so that every one can keep their cool and not stress.
During the photoshoot arrange all the elements.
Give directions to the model.
Make sure that everyone follow the schedule

Equipment I would take along on the Alice in Wonderland shoot:

Wide angle, macro and 50 mm lenses
Camera body
Memory cards
Battery chargers
Light set
Diffuse boxes

Editorial fashion spread in Elle for Dior:

I chose this fashion spread from Elle, I think the concept for the fashion shoot was school girls who are tough and cool. They can have their school uniforms, but still have their identity. Here they have used mostly natural light and diffused the lightning. The location seems to be in a parking garage, it fits the concept with the roughness and grey tones giving it the «dark» gothic look. The first thing I think of is that you can make a boring school uniform and a simple garage cool by being cool and dress cool.

Q2:

My plan for a Snow White themed fashion shoot: