Design according to a Brand Manual. Pretend you're on the editorial team of an airport company’s inflight magazine. The magazine is funded by advertisements, and the marketing team wants to pitch marketing plans to possible advertisers. For this, they want to present examples of advertisements inside the magazine to the clients they approach, showing them … Fortsett Task 2.3 Branding according to the book 

Observe and learn how leading brand names work with visual identity. Choose a well established, international brand name. Some examples are H&M, Nike, Amazon, KFC, Mercedes, Virgin, Sony. You are free to choose another. Research the history and origin of the brand name and write down your findings.Compare the history of the name with the … Fortsett Task 2.2 Follow a leader 

Getting to grips with the components of visual identity. Name the three most important components of visual identity.Describe the difference between logotype and signature.Using color.adobe.com or coolors.co, create a colour scheme (using only three colours in each set) for the following products:A luxury chocolate truffle brand that is made from real chocolate. The keyword here is 'quality'.A courier … Fortsett Task 2.1 The components of visual identity 

Pick a local restaurant, coffee shop or bakery in your town. Create a strategy for a small activation campaign to advertise your client or a new product to the local community. You can direct your campaign at local schools, train stations or an event. Give one idea of how you would do this by following … Fortsett Task 1.2 Having fun with brand identity 

Create some names for ice cream. The brand has a range of different flavours, but the unique aspect it should communicate is that it's the coldest ice cream in existence. Now come up with five name options for this product (you shouldn't spend more than a few minutes on each name) using inspiration from: LatinColoursMetaphorsScienceMyths … Fortsett Task 1.1 A knack for names 

This lesson task has two questions about the Course Assignment you're currently working on. Include the answers to this lesson task in your report for the Course Assignment as part of your research. Consider how API integration can boost the website's efficiency you're creating for your Course Assignment 01. List at least three ways to … Fortsett Task 4.4 Getting technical 

Which are your favourite e-commerce sites that you use regularly? Pick one to focus on for this lesson task. Think about the functional design and discuss why each of the following pages is effective: Home page.Category page.Product page.Cart.Checkout I chose zalando.no Home page: I like that you dont have to scroll alot on the homepage. … Fortsett Task 4.3 Page inspections 

Choose two e-commerce websites from different retail sectors. Create a diagram illustration of their category trees. Your diagram should clearly indicate the different levels of categories, as well as product attributes. oda.com famme.no

For this lesson task, you must review three e-commerce websites, preferably small businesses (not in the category of Amazon or Walmart, please). Give star ratings out of five for the following categories: First impression.Trust/credibility established.Loading time.Professionalism.Creativity Along with the star rating for each category, name two or three reasons for your rating as part of … Fortsett Task 4.1 Review and revamp 

Using the website home page you created previously, add triggers, interactions, and animations to provide a more engaging and exciting user experience.